UTM Vault is a campaign URL builder and manager that helps marketing teams create consistent UTM parameters, organize campaigns, and measure performance with Google Analytics integration.
Get StartedCreate properly formatted UTM campaign URLs with consistent naming conventions. No more typos or inconsistent parameters across your team.
Group UTMs under campaigns, organized by site. Archive old campaigns, track dates, and keep your marketing efforts structured.
Connect your GA4 property to see real-time campaign performance data — sessions, users, conversions, and bounce rates — directly alongside your UTMs.
Already running campaigns? Import existing campaign and UTM data directly from Google Analytics to get set up in seconds.
Work together across company workspaces. Assign roles, share sites, and ensure everyone on your team uses the right UTM parameters.
Your data stays yours. Role-based access controls, secure OAuth connections, and no third-party tracking on your campaign data.
Enter your website's base URL to get started. Connect Google Analytics for performance tracking.
Set up campaigns with a name and campaign ID, or import existing campaigns directly from Google Analytics.
Add UTM parameters for each campaign — source, medium, term, and content. URLs are generated automatically.
See sessions, users, conversions, and more pulled directly from GA4 for each campaign and individual UTM.
Stop managing UTMs in spreadsheets. Start building, tracking, and collaborating in one place.
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